Privacy Policy

This page contains our Privicy Policy and works hand-in-hand with the Terms and Conditions of Use, found here on our website.  Please read this Policy carefully before sharing any personally identifiable information described below.

We respect your privacy and are committed to protecting your personal data.  The purpose of this privacy policy is to explain to you how we, Divine and Mine (“the company”), look after your personal data, how we use it and protect any information that you give Divine and Mine when purchasing from us or using our website.  By using, registering or placing an order on this website at http://www.divineandmine.co.uk, you consent to the collection, use and transfer of your information under the terms of this policy. If you do not agree to the following policy you may wish to cease viewing or using our website.

Divine and Mine is committed to ensuring that your privacy is protected, we take user privacy seriously and take reasonable efforts to protect it.  Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. As more clearly defined herein, WE WILL NEVER KNOWINGLY SELL OR ASSIGN YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE AND/OR APPROVAL.

Divine and Mine along with technology are constantly evolving, the company may change this policy from time to time and any changes will be updated on this page for your information and perusal.

 

What personally identifiable information do we collect?

We may collect the following information:

 

  • Name and Payment Information
  • Contact information including email address
  • Billing and Delivery addresses
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers
  • Details of your visits to our websites, and which site you came from to ours
  • Information gathered by the use of cookies in your web browser. See below for more information about how we use cookies and similar technologies
  • Personal details which help us to recommend items of interest
  • Your comments and product reviews
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback
  • Details of your interactions with us through contact centre, online or by telephone; For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, ranges you show interest in, web pages you visit and how and when you contact us

 

What non-personally identifiable information do we collect and how is it used?

 

The Company collects and tracks certain non-personally identifiable information, including, but not limited to, IP numbers and browser type, access times, domain names, usage habits and other information which does not specifically identify any individual.

When do we collect your data?

  • When you visit our website
  • When you make a purchase either online or by telephone of a product or service
  • When you create an account with us
  • When you engage with us on social media
  • When you contact us by any means with queries, complaints etc
  • When you enter prize draws or competitions
  • When you choose to complete any surveys we send you
  • When you comment on or review our products and services or online experience with us. (Any individual may access personal data related to them, including opinions. Therefore, if your comment or review includes information about a staff member/ third party partner who provided that service, it may be passed on to them if requested
  • When you fill in any forms
  • In order to maintain customer service, business processes and assist staff training, we may record and monitor incoming calls
  • When you’ve given a third-party permission to share with us the information they hold about you
  • We collect data from publicly-available sources when you have given your consent to share information or where the information is made public as a matter of law

What we do with the information we gather?  We use this information to understand your needs and provide you with a better service, in particular, for the following reasons:

  • To fulfil your order and process payment including sharing information with partners and suppliers
  • Internal record keeping
  • We may use the information to improve our products and services and assist for marketing purposes
  • To support marketing activities such as, periodically sending promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • We may contact you for market research purposes, by email, phone, fax or by post.
  • We may use the information to customise the website according to your interests

We may also disclose personally identifiable information in the establishment or exercise of legal rights or defences against legal claims, to comply with applicable laws or regulations, to comply with a valid legal process, such as a search warrant, subpoena or court order or to investigate suspected fraud or a violation of our Terms and Conditions of Use. We will never sell user information to any 3rd-party not affiliated with the Company, without your specific and unambiguous consent, except in connection with the sale or merger of the Company or the division responsible for such services provided.

Here are some of the examples of how we may use your personal data and why:

  • To process any orders that you make by using our websites or in store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.
  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best level of and improving our service based on your experience.
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest. For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
  • To protect our customers, premises, assets and staff from crime, we operate CCTV systems in our stores and car parks which record images for security. We do this on the basis of our legitimate business interests.
  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim is to protect the individuals we interact with from criminal activities.
  • With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone and through our contact centre about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. Of course, you are free to opt out of hearing from us by any of these channels at any time.
  • To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by post at any time.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To display the most interesting content to you on our websites, we may analyse your browsing behaviour, we’ll use data we hold about your favourite brands or products and so on and create profiles about your personal preferences and behaviours. We do so on the basis of your consent for our website to place cookies or similar technology on your device. For example, we might display a list of items you’ve recently looked at or offer you recommendations based on your purchase history and any other data you’ve shared with us.
  • To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
  • To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests. For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having.
  • To comply with our contractual or legal obligations to share data with law enforcement.
  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you. Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences.
  • To build a rich picture of who you are and what you like, and to inform our business decisions. We’ll do this on the basis of our legitimate business interest.

 

How long do we keep your personal data?

Whenever we collect or process your personal data, we will only retain it for:

  1. as long as is necessary for the purpose for which it was collected.
  2. for up to 6 years to comply with our legal and contractual obligations and to assist with dispute resolution, product warranties, guarantees and to prevent fraud.

 

At the end of that retention period, your data will either be deleted completely or anonymised, so that it can be used in a non-identifiable way for statistical analysis and business planning.

Who do we share your personal data with?

The information you provide to us may sometimes be shared with or accessed by trusted third parties for the purposes set out in this policy or other purposes approved by you.  For example, delivery couriers, credit card processors, for fraud management, to handle complaints, to help us personalise our offers to you and so on.

Where you have consented when providing us with your details, we may also allow other companies in our group, to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail or post.  If you change your mind about being contacted by these companies in the future, please let us know at privacy@divineandmine.co.uk

You agree that we may disclose your identity and contact details to (1) any third party who claims to us that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights or their rights of privacy, and (2) to other companies and organisations for the purposes of fraud protection and credit risk reduction.

Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure, so far as reasonably possible, that your information is used by third parties in accordance with this policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.

Here’s the policy we apply to those third party organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

 

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems.
  • Operational companies such as delivery couriers.
  • Direct marketing companies who help us manage our electronic communications with you.
  • Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.
  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
  • We may, expand, reduce or sell the business, in either part of or in its entirety. In this case, your personal data will, where relevant, be transferred to the new owner under the terms of this Privacy Policy.

Security:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access, unlawful processing, accidental loss, destruction or damage, we have put in place suitable physical, electronic and managerial security measures to protect, safeguard and secure, as far as reasonably possible, the information we collect online.

 

We secure access to all transactional areas of our websites and using ‘https’ technology.

 

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

 

Our partners and advertisers are chosen carefully, we only work with companies who adopt and practice the same level of importance towards privacy as we do.  We work with partners who regularly monitor the ever-evolving online environment and monitor and upgrade our systems for possible vulnerabilities and attacks.

We require our partners and advertisers to ensure the security of the data that users provide to them, however, in the event of a breach of their security measures, you agree that the Company will not be liable for any losses or damages.

How we use cookies?

Cookies are small files which asks permission to be placed on your computer’s hard drive, they are widely used in order to make websites work or work more efficiently, as well as to provide information to the owners of the site.  Divine and Mine use cookies to identify you and allow you to log in once to our website and search or post without having to log in again and again. Cookies are also used by our affiliates or links to identify you as a user of http://www.divineandmine.co.uk  Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Most web browsers allow some control of most cookies through the browser settings. You can choose to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify this but it can limit your user experience.  To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

The Company does not use Cookies to store information such as credit card numbers, telephone numbers, or other information you provide.

This Privacy Policy only covers the use of Cookies by Divine And Mine.  It does not cover the use of Cookies by any other 3rd-party or advertisers.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information:

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us: privacy@divineandmine.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You are entitled to see the personal information held about you, if you believe that any information we are holding on you is incorrect or incomplete, please request we make the necessary changes to ensure it is kept accurate and up to date.  You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.

Can I Opt-out?

The Company gives users the option to remove personally identifiable information from our list of active users.

You may also choose to opt-out of certain communications from the Company, such as our Newsletter.

If you want to unsubscribe or opt-out of communications from us, send an email to us at privacy@divineandmine.co.uk and we will respond as quickly as possible.

The Company is not responsible for removing personally identifiable information from the lists of any third party partner or advertiser who has previously been provided your information in accordance with this Policy.

Where is the website located?

The Company website is maintained in the United Kingdom. If you are located outside of the U.K., by using the website, you authorise the import of your information and its use, as specified in this Policy.

Details of this policy:

  • This Privacy Policy was last updated and became effective on 17/02/2021.
  • You can access this policy from the Home Page of the Company website, under the link “Privacy Policy”.
  • The section titles used in this policy are purely for convenience and carry with them no legal or contractual effect.
  • All comments, queries and requests relating to our use of your information are welcomed and should be addressed to hello@divineandmine.co.uk